Prabhu's Maya: March 2015

Tuesday, March 31, 2015

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American Swan is a brand owned by The American Swan Lifestyle Company. American Swan is a global, premium online Fashion & Lifestyle Brand with a distinctive range of Mens and Womens apparel, accessories, footwear, beauty & fragrance and home products. The American Swan brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart Casuals to those who seek an Aspirational, Glamorous yet restrained lifestyle. The styling is distinctly modern and chic, with an emphasis on sophistication, innovation and top quality.

The celebrities named or featured on American Swan have not endorsed, recommended or approved the items offered on site.

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Monday, March 30, 2015

Because HER Happiness means a lot to You

Interesting Facts

- White gold is more expensive than yellow gold - FALSE

India is the only country that goes gaga over yellow gold, whereas internationally, white gold or platinum has always been in vogue. One main reason for Indians preferring yellow gold over white is that is suits the Indian skin tone a lot better.

Now coming to the myth that white gold is more expensive, No- it is not. Gold jewellery comes in three colors- yellow, white and rose gold. The price depends on the purity - 22K, 18K or 14K.

Candere jewellery is available in 22K, 18K or 14K in white gold or yellow gold.

- Diamonds have no resale Value - FALSE

Diamonds are the most precious stones available in the market which not only has sentimental value but is also considered a status symbol. Hence with such demand, the resale value of diamonds cannot be low. The only issue earlier was lack of awareness about diamonds which led to low quality diamonds being sold at a much higher value. With certification becoming a mandatory requirement by customers and provided by reputed jewelers, buyers can now be aware about the quality of diamonds they purchase and its real value.

To ensure buyers get the most out of their jewellery, Candere has a lifetime exchange policy, where you can exchange your diamond jewellery at 95% (highest in the industry) of the current market value at point of exchange.

- Gold coins prices are higher when compared to the daily gold rate - TRUE

The gold rate online is the rate for raw gold however whenever you buy gold coins or bars, the price will include packaging, certification and VAT charges. Since it comes in a tamper proof packaging with certification, these ensure that you get the best rates while selling, since they are recognized all over and manufactured by a globally recognized brand.

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